Recap: Ticketnation Roadshow | November 25, 2025
"Events are no longer just dates on a calendar. They are intellectual property. They are assets."
That was the electric sentiment echoing through the halls of Common Ground this past November 25th for the Ticketnation Roadshow: Events as Alternative Investment.
If you still view event organizing as merely logistics and ticket selling, you are missing the bigger picture. The industry is shifting. The smartest players in the room—from venture capitalists to fintech giants—are now looking at events as high-value investment vehicles.
Here is what went down when the best minds in the Philippine event scene gathered under one roof.
The New Event Economy
The core message of the night was a powerful paradigm shift. The goal isn’t just to fill seats; it’s to build a region where organizers become brands, events become Intellectual Property (IP), and communities become tangible assets.
This wasn't just theory—it was a masterclass in longevity and scaling.
The Fireside Chat: The Ecosystem of Success
What made this roadshow unique was the diversity of the "Fireside Chat" panel. It wasn't just event planners talking to event planners. It was a collision of industries essential for scaling:
The Industry Veteran: Orlando "Orly" Ballesteros from ToyCon anchored the discussion with experience. With his company celebrating its 25th year and managing legendary IPs like ToyCon, he proved that longevity comes from treating your event as a business institution, not a one-off gig.
The Financial Backbone: John Soriano from PayMongo highlighted the massive scale of the digital economy, noting their processing of over $1.3 Billion. His message was clear: if you want to scale your event marketplace, you need a robust financial infrastructure.
The Venture Capital Perspective: Andre from Ignite House of Innovation brought the investor's eye, explicitly stating they are looking for "100x type ventures." Events are now investable startups.
The Global Marketplace: Fred from Stellar Seats brought an international perspective on the secondary market. As a ticket brokerage operating on major platforms like StubHub and SeatGeek, he spoke about how verified resale markets make events more accessible for fans and help organizers sell more seats.
Innovators on Stage
Beyond the panel, the event spotlighted brand partners who are actively reshaping how we experience and market events.
7v7 demonstrated the massive scale of sports community building. With a footprint in 16 cities across the country, they shared their vision of creating athlete pathways from age three all the way to the professional level. They proved that sports leagues aren't just games—they are nationwide networks ripe for sponsorship and investment.
Liked took the stage to showcase how they are building an influencer marketplace with measurable ROI. By connecting brands to a network with a reach of over 8 million, they are proving that influencer marketing is no longer a guessing game—it's a precision tool.
TLI.Radio reminded us of the human element. Their representative spoke passionately about building the "next generation of experiences," describing events not just as gatherings, but as shared rituals of music, movement, and community.
"From Stress to Sold Out"
Ticketnation didn’t just host the conversation; they provided the solution. Throughout the venue, the value proposition was plastered on every banner: "From Stress to Sold Out in 24 Hours."
The platform is aggressively removing the friction that kills events. With features like "Launch in a Day" and "Weekly Payouts," they are empowering organizers to focus on the experience rather than the admin. As the speakers noted, this technology solves the accessibility problem for fans, directly leading to more successful, sold-out shows.
Ambition Lives Here
The neon sign on the wall at Common Ground read "Ambition Lives Here," and nothing could be more accurate.
Whether it was the buzz of networking over cocktails with the Makati skyline as a backdrop, or the shared vision of building an event ecosystem that rivals the world's best, the energy was undeniable.
The Ticketnation Roadshow proved that the future of events isn't just about the show—it's about the business, the community, and the investment.
Are you ready to turn your next event into an asset?
Key Takeaways from the Roadshow:
Treat Community as Capital: Your audience data is just as valuable as your ticket revenue.
Collaborate to Scale: The most successful organizers partner with Fintech, VCs, and Influencers.
Speed Matters: Platforms that offer instant launching and fast payouts (like Ticketnation) are the new standard.
Ready to launch your event? Visit Ticketnation.ph today.
